A Beginner Guide for New Non-technical Product Managers

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The word “data” or “analytics” probably did not mean anything for product companies over 100 years ago. I guess there was little or no data to analyze products, and data did not drive decisions at that time. Also, collecting data was probably a time-consuming and expensive task. In short, the product world was simple without data.

Now, things are different. Products and products-driven companies have grown mammoth and complex…


Why does it matter so much for new businesses?

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One of my friends recently bought a home, and we met for dinner. He explained how that purchase will turn into a good investment in a couple of years. At some point during the discussion, he uttered a phrase, “In 18 months from now, I will hit the break-even”. I suddenly guessed he has a great analytical and business mindset and knows what he’s doing. “Break-even Analysis.”, an important…


Measuring What Matters and Building Great Products

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Metrics and Product are kind of two sides of a coin. Nowadays, it’s too hard to imagine a product without someone asking you for feedback. The only way to improve products is by learning from the end-users. Collecting feedback is not only limited to products but also extends to services. For products, setting up a feedback loop is the most important job of a product manager. …


Tips for learning without a paid subscription

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If you are an avid online learning geek, I’m sure you know about Lynda.com. It is one of the leading online learning platforms that hosts tons of training resources from varied domains.

A couple of years ago, I think it is 2015, Microsoft acquired Lynda.com and rebranded it as LinkedIn Learning. However, Lynda.com continues to operate just like before for those organizations it provided free access. Now, all new subscriptions will need a LinkedIn account and premium membership. There is not much difference in content between LinkedIn Learning and Lynda.com except the technology is used for delivering the content. …


Helpful tips for product managers.

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Let me start with a quote that is so relevant to this topic.

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton

The epicenter of any business is customers. They can be either existing customers or prospective. They are the boss and drivers of the business. Especially for product managers, getting to know their problems, needs, pains, and frustrations is like mining the gold mine. Every bit of information gained from this process is the gold. So, how do…

Arjun Ken

Product Manager and Certified Scrum Product Owner https://arjunken.com

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