A Brief Introduction From a Marketing and Business Analytics Perspective — Customers are valuable assets to the business. Businesses can’t make decisions without putting customers at the center. They must understand customers’ wants and needs and how they interact with their products and services. Ultimately, a good experience is what makes businesses win. Today, our world is full of products and…

Elements of Forecasting and Its Applications in Product Management — The word "forecasting" is often associated with the weather. However, it goes beyond just weather. Knowing what will happen in the future help us prevent disasters or prepare to reduce the impacts. An interesting thing about forecasting is that the more you know about the past better is your prediction…

A Beginner Guide for New Non-technical Product Managers — This post appeared in my substack newsletter on data, business and product analytics. 👉 Sign up here to get new posts straight to your inbox. 👉 Connect with me on twitter. The word “data” or “analytics” probably did not mean anything for product companies over 100 years ago. I guess…

Why does it matter so much for new businesses? — This post appeared in my substack newsletter on data, business and product analytics. 👉 Sign up here to get new posts straight to your inbox. 👉 Connect with me on twitter. One of my friends recently bought a home, and we met for dinner. He explained how that purchase would…

Measuring What Matters and Building Great Products — This post appeared in my substack newsletter on data, business and product analytics. 👉 Sign up here to get new posts straight to your inbox. 👉 Connect with me on twitter. Metrics and Products are kind of two sides of a coin. Nowadays, it’s too hard to imagine a product…

Tips for learning without a paid subscription — If you are an avid online learning geek, I’m sure you know about Lynda.com. It is one of the leading online learning platforms that hosts tons of training resources from varied domains. A couple of years ago, I think it is 2015, Microsoft acquired Lynda.com and rebranded it as LinkedIn…

Helpful tips for product managers. — Let me start with a quote that is so relevant to this topic. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton The epicentre of any business is customers…